In our fast-evolving digital age, where art merges with technology, graphic design is offering a remarkable passage for creative expression. Whether you’re a professional or new to the design scene, it’s an exciting time to be part of this constantly transforming field.
In this article, we’ll showcase the major graphic design trends expected to shake up creativity in 2024. From innovative methods to bold colors and nods to the past, we’ll explore how these elements shape our communication and engagement in this modern era.
Here are 6 graphic design trends to keep you on your radar in 2024.
Natural materials and sustainability:
Deep nature connection inspires serene visuals, and packaging design is shifting towards more minimal, natural aesthetics that highlight the use of recycled materials and eco-friendly color schemes. Brands are moving beyond merely enclosing products; they’re crafting visual stories that resonate with environmentally aware consumers. This trend emphasizes how graphic design can serve as a strong tool in promoting environmental awareness, portraying a society that aims to blend beauty and ethical values seamlessly. Some of the materials you can consider are Cotton, Cannabis,100%Recycled, and Kraft.
Bold minimalism:
The “Less is more” philosophy gains prominence, offering efficient, elegant, and adaptable design. It speaks volumes with subtlety. Minimalist designs are characterized by clean lines, ample white space, and a focus on typography. Its adaptability to various mediums, from websites to branding.
Pixels:
Evolving pixel use adds modernity and nostalgia to design, seen in web, animation, and branding projects, offering a unique blend of nostalgia and modernity. Instead of solely using pixels of a small size as we’re used to, the use of these elements has been scaled up in some projects, resulting in a surprising aesthetic.
Brand illustrations:
A shift from generic visuals to unique illustrations for authentic storytelling. These maintain consistency and emphasize individuality. These brand illustrations are multipurpose and adaptable to various mediums, from websites and social media to packaging and advertising, bringing a sense of consistency to the brand’s visual identity. This will highlight the importance of visual storytelling and individuality in branding to express the heart and soul of a brand.
Doodles:
Hand-drawn illustrations where every line is a unique stroke of imagination, add authenticity and playfulness to designs, celebrating spontaneity and charm, it could be used in notebooks to digital mediums. In a world where digital precisions are dominated, doodles are never-ending handcrafted styles, they remind us that design doesn’t have to be rigid.
Serif:
Serif font was trendy in 2023 but it will become bigger in 2024. Major brands embrace serifs for character, moving away from the overused sans-serif trend. Sharp and rounded serifs are on-trend.
The world of graphic design continues to evolve, presenting new opportunities for creativity, innovation, and expression. Using these trends in our work allows us to stay at the top-front and up-to-date of this ever-changing industry.
